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Jägermeister is a 35% liqueur flavored with herbs. It is the flagship product of Mast-Jägermeister AG, headquartered in Wolfenbüttel, south of Braunschweig, Germany. Jägermeister's recipe is confidential.
It is a digestif spirit similar to other Central European stomach bitters, such as Gammel Dansk from Denmark, the Hungarian Unicum, Gorki List from Serbia, or Czech Becherovka. In contrast to many such drinks, Jägermeister has a sweet flavor. On the web site, Mast-Jägermeister, it is suggested that the drink be kept in the freezer, typically -18 °C (0 °F), and "on tap" machines will cool it to between -11 °C to -15 °C (5 °F to 12 °F).
The original purpose of this concoction was medicinal; being used to cure everything from an incessant cough to digestive problems. It was used in World War II as a field anesthetic. In Germany, it is still widely recognized as a digestif, and is kept in many German households for such purposes, sometimes being irreverently called Leberkleister, or "liver-glue." It is also commonly used in small quantities around the home as an insect trap, as small flies and wasps are drawn to the sweet smell and taste of the drink.