Hennessy V.S Gemeos

OS GEMEOS: THE CONTEXT OF COLOUR

Os Gemeos, the Brazilian-born stars of street art, source inspiration for their color-rich and multi-faceted work from their hometown. The brothers, identical twins Otavio and Gustavo Pandolfo, began their career as graffiti artists in the 198Os on the streets of São Paolo. Today, they boast an extensive contemporary body of work ranging from murals, frescoes, paintings and sculptures to mixed-media installations incorporating music and dance. Os Gemeos grew up in Brazil’s break-dancing scene in the 8Os and bathed in the hip-hop and DJ culture of the 9Os during their formative teen years and music has had important repercussions on their work since the brothers embarked on their creative voyage.
 

THE MEETING: OS GEMEOS & HENNESSY

The partnership between Os Gemeos and Hennessy was written in the cards. Leonard McGurr, aka Futura—partner for the previous Hennessy Very Special Limited Edition—was the first to recommend that the Brazilian contemporary artists work with the cognac maker. Indeed, he saw that the two parties are a natural fit when it comes to their values and their shared passion for craftsmanship. Even from a color perspective—the hues of the eaux-de-vie that are blended to make cognac, and the yellow, red and brown shades found in Os Gemeos’ work, could be two sides to the same mirror.

The passion and energy infused into each creation is also a shared trait—Os Gemeos’ intense pace of creative exploration is a match for Hennessy’s quest for the perfect blend. In terms of their work, the twins relentlessly seek to break new ground and move beyond any semblance of routine, embarking on new artistic endeavours in a multitude of mediums.

CREATION OF THE LABEL

“We love experimenting. This project represented a new medium for us—one where we could change the tradition into something contemporary, colorful” explain Os Gemeos. The twins found inspiration for the label, which they describe as a “happy and colorful landscape where everything is connected,” after learning about Hennessy’s history and the importance of the art of blending for the Maison. Os Gemeos also identified similarities while spending time in Cognac delving into the world of Hennessy. “Everything at Hennessy,” they explained, “is about passion and the passage of time.” Os Gemeos insist that while they have a personal vision of their creation for Hennessy Very Special, it is for each viewer to see and interpret the label with their own sensibility. “It’s more interesting to let people see for themselves than for us to explain; seeing for yourself sparks the imagination,” they conclude.

Product Information

Alcohol % : 40%
Size : 700 ml
Made : France
Type :  Cognac